Help the Foothill Communities Affected by The Eaton Fire
Dena Madre Strong
Aid in the rebuild and recovery of Altadena, Pasadena, and Sierra Madre.
100% of the profits from every Dena Madre Strong / Daydreamer item purchased and direct donation to the Pasadena Community Foundation will go to the Eaton Canyon Fire Recovery and Relief Fund, MusiCares and the Pasadena Humane Society.
100% of profits and Donations to benefit
Founded in 1953, Pasadena Community Foundation (PCF) is a tax-exempt public charity created by and for the people of Pasadena, Altadena and Sierra Madre. PFC works with local leaders to unlock government resources to assess needs and services needed by the community.
The Eaton Canyon Fire Recovery and Relief Fund is committed to preservin
Founded in 1953, Pasadena Community Foundation (PCF) is a tax-exempt public charity created by and for the people of Pasadena, Altadena and Sierra Madre. PFC works with local leaders to unlock government resources to assess needs and services needed by the community.
The Eaton Canyon Fire Recovery and Relief Fund is committed to preserving the diversity and beauty of the area, to making sure that generational Black and Latino Foothill community families can rebuild their lives, and to ensuring that local businesses and artists can thrive.
MusiCares offers short-term disaster relief to music professionals, support covers immediate costs like evacuation expenses, temporary housing, and supplies. Additional aid may be available for those facing significant challenges, such as home damage, medical issues, or losses of music equipment.
Eligibility: music professionals with at l
MusiCares offers short-term disaster relief to music professionals, support covers immediate costs like evacuation expenses, temporary housing, and supplies. Additional aid may be available for those facing significant challenges, such as home damage, medical issues, or losses of music equipment.
Eligibility: music professionals with at least five years of employment or credits on six commercially released recordings.
Pasadena Humane serves as a critical lifeline for pets impacted by the Eaton Fire. They are committed to providing care and resources to support our community during this unprecedented emergency:
Emergency Boarding: Pasadena Humane will continue to provide emergency boarding for lost pets whose families have been evacuated, ensuring animal
Pasadena Humane serves as a critical lifeline for pets impacted by the Eaton Fire. They are committed to providing care and resources to support our community during this unprecedented emergency:
Emergency Boarding: Pasadena Humane will continue to provide emergency boarding for lost pets whose families have been evacuated, ensuring animals are cared for until their families can safely reclaim them.
As a local non-profit living and working in the community, we know that recovery from the Eaton Fire will be a marathon not a sprint. As such, Greenline will focus our efforts on helping Black and Hispanic communities to…Rebuild, Restore, and Remain in the community.
Greenline will help locate, secure, and pay for long-term temporary hou
As a local non-profit living and working in the community, we know that recovery from the Eaton Fire will be a marathon not a sprint. As such, Greenline will focus our efforts on helping Black and Hispanic communities to…Rebuild, Restore, and Remain in the community.
Greenline will help locate, secure, and pay for long-term temporary housing covering the cost for up to one year or $40,000. We are hoping to help at least 50 families in this way.
Civic Soul aims to subsidize rental costs for Eaton Fire victims who urgently need housing but do not qualify to lease on their own. This program ensures stability while they recover from displacement due to the Eaton Fire.
85% of applicants only seek 6-month to
1-year leases, making this initiative a transitional yet impactful solution. W
Civic Soul aims to subsidize rental costs for Eaton Fire victims who urgently need housing but do not qualify to lease on their own. This program ensures stability while they recover from displacement due to the Eaton Fire.
85% of applicants only seek 6-month to
1-year leases, making this initiative a transitional yet impactful solution. We will continue to support the 15% who need more time until their permanent homes are ready, holding their hands through the rebuilding process. The final step is still returning to Altadena/Pasadena.